Loucia Ho


Digital Strategy



integrated. interactive. content.



ubc: your impact campaign



I created this interactive map as part of an integrated marketing campaign to promote and celebrate UBC's 100th year anniversary. The Your Impact map highlights donor contributions and brings attention to projects that still needs funding - targeting both donor retention and acquisition.


I WANT KPU



Re-branding of Kwantlen University included multi-media platforms to emphasize its newly acquired university status and highlight programs offered. Leading a group of brand ambassadors, we created engaging content for social media to attract prospective students.
See Video Here







UX DESIGN AND PRODUCT LAUNCH: CROWDFUNDRAISING UBC



UBC's Crowdfundraising platform aims to brand all kick-starter projects and to provide a valuable tool for community members. I led the UX design and project launch with branding, scalability, user-friendliness, and economies of scope in mind.

Explore Platform Here